We have been working towards our Spring 2017 runway show for months and last Saturday was the day! As we ran through trial runs with our models, tested the lighting, and did some last minute steaming to our beautiful gowns, New York’s fashion press began arriving at the prestigious Lotte New York Palace hotel to find out what all the fuss was about.
By the time the runway show started, the elegant room seemed to come alive, literally buzzing with New York’s fashion elite. The anticipation was palpable and when the music began to play our first model walked onto the runway, captivating the audience. Flashes began bouncing around the room as members of the press started taking pictures on their iPhones and iPads, not to miss a glimpse of all that beauty.
We don’t blame them. Our Spring 2017 collection is a celebration of today’s bride (don’t just take our word for it. Read this amazing review by Jamie Cuccinelli for Brides Magazine). An Isabelle Armstrong bride is a strong woman who knows her own tastes and is comfortable in her own skin. She wants a romantic dress, inspired by classic designs. Why? Because classic always works, particularly when a classic design is coupled with a contemporary twist and amazing fabric, inspiring a truly unique gown…or as we like to call them, wearable pieces of art.
Our bridal collections are limitless and we continue to push the boundaries of tradition. Whether our bride chooses a plunging neckline or an elegant cover-up, sleek clean lines, floral appliqués, lace or taffeta, anything is possible. As Jamie says in her review: “The possibilities are truly endless” and we agree, Jamie!
Thank you to everyone who participated in making our Spring 2017 collection and runway show a true success! We are now going to start working on our Fall 2017 collection.
Want to join our ever-growing family of Isabelle Armstrong brides? Check our website for a list of our retailers and trunk shows. And of course, stay tuned for more exciting Isabelle Armstrong news in the upcoming weeks!