Why we love bridal veils.

Weddings are steeped in symbolism and rites of passage that can sometimes feel antiquated and out of touch with our modern lives. Does the bride really have to wear something blue? What’s the big deal if the bride and groom see one another on the day of, before the ceremony? While trends may come and go, there are some wedding rituals that we still hold near and dear, like the bridal veil. Once thought to ward off evil spirits, the bridal veil has held its own throughout the centuries.

Yes, it’s kind of old-fashioned to think of the bridal veil as a symbol of purity and innocence and that it was once considered the final ceremonial gesture of a father ‘giving his daughter away’ to another man that historically suggests the passing of property from one head of the household to another. Looking past any of these long-forgotten negative connotations, there remains the charming tradition of fantasy, romance, mystery, and that once-in-a-lifetime moment of wearing the one weightless wedding-day accessory that carries so much historical and symbolic weight.

Isabelle Armstrong in the new issue of Vogue Japan Wedding!

Isabelle Armstrong in the new issue of Vogue Japan Wedding!

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Street-Style Star Lainey Hedaya found her Isabelle Armstrong wedding gown just 6 days before the big day. See how this bride kept her cool and found her dream dress. Click through for her story and her expert style tips for brides at

BTS video from our Fall 19 collection photo shoot!

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Bridal Guide Magazine

Isabelle Armstrong in the November issue!



Bold bridal beauty.

As each new collection takes shape in our design studio, a certain mood begins to emerge. The dresses take on a life of their own, inspiring us to think about how we’ll present them at NY Bridal Fashion Week and at our big seasonal photo shoot.

Our campaign and lookbook shoot is really where we let our hair down, so to speak. We collaborate with brilliant photographers, hair and makeup artists, and set designers to establish the tone every season. For our Spring 2019 shoot, we were in the mood for bold color, bold beauty, and bold brides. The lush fabrics and silhouettes of the collection inspired our hair and makeup team to go a little wild this time too. And wild they did!

Celebrity hairstylist Felix Fischer created fourteen incredible couture hair looks - one for each dress! From big Botticelli-like waves to sky-high swirling up-do’s, Fischer captured the spirit of each gown, emphasizing their unique personalities. As each model’s hair was carefully fashioned into shape, Fischer styled the looks with silk flowers, feathers, ripe red berries, ribbons, and bridal tulle, sculpting and inventing one-of-a-kind fantasy hairstyles.